ID | 2022-4611 | # of Openings | 1 | Job Location | US-DC-Washington | Category | Public Relations/Affairs |
kglobal (a wholly-owned subsidiary of Zenetex) is a full-service agency that helps clients communicate better. As a result, our commercial and federal clients build awareness, increase market share, influence policy, and protect their brands.
As the Director, Digital Marketing you will be responsible for setting up, implementing, and managing digital strategy for multiple consumer-focused clients. You will ideate and manage paid media into digital campaigns and manage email marketing programs and SEO. You understand the nuances of organic and paid search, website and email performance and optimization, and content marketing strategy. You live and breathe engagement and reporting to ensure content is designed to maintain, grow, and improve the overall digital marketing effort. In short, you are an experienced digital marketer who can shape, manage and track all digital programs. This role reports to the Chief Creative Officer and functions as the primary liaison with the content and digital teams.
What You'll Do:
Meet with the marketing and design teams to define advertising strategies and requirements
Conduct market research using techniques such as A/B testing to guide the marketing strategy
Develop and implement digital advertising campaigns to increase brand awareness, website traffic, and sales
Planning and executing digital marketing timelines and budgets
Ensure the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO
Implement paid search, PPC, and SEO strategies/campaigns
Monitor and interpret digital analytics
Track conversion rates - what worked, what didn't, and why?
Generate and present digital marketing reports and analyses for feedback
Stay abreast of the latest consumer and marketing trends and advancements in technology
Who You Are:
Bachelor's in marketing, digital technologies, or related field; Master's preferred
2-3 years of experience as Director or similar in Digital Marketing
4-5 years of experience developing and implementing digital marketing strategies
4-5 years of experience with SEO, Google Analytics and CRM software
In depth knowledge of different digital marketing channels, online marketing tools, and best practices
Team player with critical thinking and problem-solving skills
Flawless time-management skills
There is no clearance requirement for this position.
If interested, please click on the button below to apply or reach out to Shadi Abusbitan shadi.abusbitan@vectrus.com
kglobal is an equal opportunity/affirmative action employer. Qualified applicants are considered for employment without regard to age, race, national origin, sexual orientation, gender, gender identity and expression, disability, veteran status, or any other characteristic protected by law.